As I prepare to meet with executives and leaders from one of the companies we are working with it occurred to me that Leadership is still a valuable asset to any organization. With so many ways of “empowering” everyone with all of the tools and technology they could ever use, it still takes leadership to guide and steer an organization, group or community.
We provide training to many professionals. These people are skilled at what they do and how they do it. They come to use for additional professional skills and certification. What strikes me in a good way is that this particular company realizes that just getting training for the masses is not going to be enough for community transformation, adoption, scalability and ultimately business results.
What are they doing that is really going to make a huge difference in the results they achieve by training hundreds of people; they made the choice to have an executive management, stakeholders training session PRIOR to having their staff go through PMP certification. The executive leadership training is meant to inform the leadership team what their role will be to support their staff after they receive the training. What are they supposed to do and how show their role change in order to support the new project certification initiative this company has invested in.
So one week prior to the general certification training all of the management and leadership team will be trained on how to support their staff. Now, assuming that each and every leader shows up and pays attention and doesn’t get distracted or pulled out to some crisis, what message is being sent to those who now have to get certified after many years of working at the company?
What this message sends to them is so important and so valuable that you cannot craft a worded message that will have as much impact, influence and value to the staff as them knowing their leadership team invested their time to support the certification training. This is powerful, this is the stuff success is built on, this is how companies, organizations and communities go from where they are now to where they want to be. This is how to harness the power of messaging and communications.